The company’s target market consists of consumers looking for instant yet healthy breakfast meals. The company’s innovative methods of introducing healthier breakfast alternative not only made the brand a strong market leader in the industry but presented the company with an edge over its competitors. The Kellogg’s cereals were accepted worldwide for its nutritive value, quality and ease of consumption. The traditional breakfast habit of having bacon and eggs in the US and UK drastically got substituted by a quicker and healthier option - Cereals.
Precisely the SWOT/TOWS analysis is a structure, utilized to evaluate a company's competitive position by recognizing its internal strategic factors like strengths and weaknesses, external strategic factors like opportunities and threats. SWOT analysis is a fundamental evaluation model that assesses the internal and external factors and their impacts on the company's micro and macro environment. Kellogg’s mission statement reads “Nourishing families so they can flourish and thrive.” Kellogg’s vision statement reads “To enrich and delight the world through foods and brands that matter.” The USP or Unique Selling Proposition of the Kellogg’s company lies in it being the world leader in creating ready to eat nutritious breakfast cereals. Even today the company continues to operate on the founder’s core values viz., integrity, accountability, passion, humility, simplicity and a focus on success.
His firm belief in providing nutrition through better food for all, led to the creation of the very first breakfast cereals the Kellogg’s Corn Flakes® setting a benchmark in the entire food industry. Kellogg, a man passionate towards people, quality and innovation. 10 decades ago, the company was founded by W.K. The company is headquartered in Michigan, United States and has more than 31,000 employees as of early 2023. Their principal products are ready-to-eat cereals and convenience foods, such as cookies, crackers, savory snacks, toaster pastries, cereal bars, fruit-flavored snacks, frozen waffles and veggie foods.
The Kellogg Company founded in 1906 is engaged in the manufacturing and marketing of ready-to-eat cereal and convenience foods.
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